sunscreen
branding // marketing
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Works
Works
Works
FAQ
Clear Answers. No Guesswork.
What kind of content do you produce?
Do you handle the entire production process?
Can you work with our existing brand guidelines?
How do you approach each project?
How do we get started?
FAQ
Clear Answers. No Guesswork.
What kind of content do you produce?
Do you handle the entire production process?
Can you work with our existing brand guidelines?
How do you approach each project?
How do we get started?
FAQ
Clear Answers. No Guesswork.
What kind of content do you produce?
Do you handle the entire production process?
Can you work with our existing brand guidelines?
How do you approach each project?
How do we get started?