sunscreen
branding // marketing
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Works
Works
Works
FAQ
Clear Answers. No Guesswork.
What services does x-axis specialize in?
Do you work with startups or enterprise clients?
What industries do you usually work with?
What is your design process like?
How long does a project usually take?
FAQ
Clear Answers. No Guesswork.
What services does x-axis specialize in?
Do you work with startups or enterprise clients?
What industries do you usually work with?
What is your design process like?
How long does a project usually take?
FAQ
Clear Answers. No Guesswork.
What services does x-axis specialize in?
Do you work with startups or enterprise clients?
What industries do you usually work with?
What is your design process like?
How long does a project usually take?